
ALWAYS ENTERTAINING
Samantha Heart Cardella
Samantha Cardella is a celebrated visionary in luxury event production, global yacht charter brokerage, wedding design, and hospitality, with an illustrious career spanning more than 25 years. Twice nominated by BizBash for Event Producer of the Year and Venue Manager of the Year, Samantha has orchestrated some of the world’s most exquisite celebrations for an elite international clientele, including Hollywood’s A-list, global tastemakers, and heads of state.
Her portfolio includes celebrity weddings, Oscar soirées, Grammy and Emmy galas, red-carpet premieres, and two Presidential dinners—each a flawless expression of artistry, precision, and discretion. Renowned for her impeccable eye and uncompromising attention to detail, Samantha transforms every occasion into a bespoke masterpiece, seamlessly blending refined design with meaningful storytelling. Beyond her own productions, she has mentored and shaped some of the industry’s most sought-after wedding and event professionals, leaving a lasting imprint on the world of luxury events.
Now based in Nashville, Samantha most recently concluded her tenure at Diamond Creek Farms, where she curated, designed, and launched one of the region’s most exclusive wedding destinations—elevating the property into a premier luxury venue through vision, design excellence, and operational precision.
Returning fully to her passion for elite service and premier design, Samantha has expanded her work through Always Entertaining, a full-service luxury concierge and production house. From private estates and world-class venues to exclusive yacht charters and destination experiences, Samantha and her team provide exceptional venue sourcing, award-winning catering partnerships, couture floral artistry, and seamless end-to-end management.
With Samantha at the helm, every event—or private yacht escape—is thoughtfully curated, exquisitely executed, and destined to become a timeless, elevated, and unforgettable work of art.
I am also a published author!
Eat Party Love – Seasonal Entertaining
A beautifully curated guide to hosting throughout the year, Eat Party Love – Seasonal Entertaining blends recipes, tablescapes, and hosting inspiration to help readers create memorable gatherings for every season with ease and style.
Eat Party Love – Mediterranean Entertaining
Inspired by coastal living and timeless Mediterranean hospitality, this edition celebrates relaxed elegance through vibrant flavors, effortless entertaining, and sun-soaked tablescapes designed for gathering beautifully and living well.
The Business of Event Planning
A practical, insider’s guide to building a successful career in events, The Business of Event Planning offers real-world insight into sales, client relationships, pricing, production, and the strategies needed to turn creativity into a profitable business.
Celebrating at Home
Celebrating at Home empowers hosts to transform everyday spaces into unforgettable experiences, offering approachable ideas, styling guidance, and thoughtful details that elevate intimate gatherings, holidays, and meaningful moments at home.




